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- What are the art due dates?
- How much will the advertising cost
me?
- Do I need to supply the images and
the artwork?
- How quickly can I get
a promotional piece created and distributed?
- What is the best way to distribute
a circular?
- What assurance do I have that my
competition is not using the same circular?
- How many proofs will I receive as
part of the cost?
- How am I billed for advertising services?
- Will I be taxed on the advertising
services that I am receiving?
- How many items should I place in my
ad?
- How much should I spend on advertising?
- How many circulars should I run per
year?
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- What are the art
due dates?
Art due dates are the dates that your art & distribution
information is due
to Arett. We have established these art due dates
to facilitate meeting preset deadlines allowing
for design, proofreading, shipping
and distribution. Click
here for our deadlines.
- How much will the advertising cost me?
The cost to create, print and distribute
a piece depends on the quantity, size,
color, type of piece and the type of distribution
that you are using? Generally, the greater
the quantity, the lower the each cost.
- Do I need to supply the images and the artwork?
It depends. Arett has a vast library of
product and scenic images; however, we
may need
your logo if
you are a new customer or we may need a
picture of a specific product that you
sell and
we do not have an image on file.
- How quickly can I get
a promotional piece created
and distributed?
Generally it takes at least eight weeks
prior to the sale date to create, print
and distribute a piece.
This is due to the fact that most distribution
houses require that they receive your insert
two weeks
prior to the in-home date. We also need
your promotion information in advance so
that we can create a beautiful piece for
you and provide you with ample time for
proofreading and editing. Some postcards
or hand-outs can be turned around in less
time. Please call our office if you need
a piece created
in less
than
8
weeks.
If
we can get it done, we will do so!
- What is the best way to distribute
a circular?
There are several distribution options
available to you – direct mail, newspapers, weekly handouts,
and marriage mail through ADVO. Contact your Arett
sales person or Arett’s advertising
department for further information.
- What assurance do I have that my competition
is not using the same circular?
We screen all of our customer’s
circular selections and try to insure
that the same
piece is not running
with another dealer in the same area
at the same time. Since most of our work
is highly customized this is generally
not a problem.
- How many proofs will
I receive as part of the cost?
Two proofs are included in the cost.
Additional proofs requiring next day
air round-trip
will be billed
at an additional cost.
- How am I billed for advertising services?
Terms net – 10th of the month in
which your sale is running. Some accounts
must be prepaid, Arett Sales will notify
you in advance if this is the case.
- Will
I be taxed on
the advertising
services that I am receiving?
Taxes vary from state to state and
from county to county. New Jersey,
New York
and Connecticut all
tax on advertising services.
- How many
items should I place in my ad?
We suggest that you should only put
8-10 items on a standard circular
page. It
is recommended that you
have some “white space” around
each item so that your items don’t
get lost on the page and are easily
noticed
by
your customers.
- How much should I spend on advertising?
A good rule of thumb is that you
should reserve 3-5% of your sales
for advertising expenses.
- How many circulars should I run
per year?
It depends on your needs and budget.
If you are a year round store then
you should
consider running 2-3 circulars in the spring, one for the fall
and one for the holiday season. It is
also
recommended
that you
compliment your circular advertising
with a beautifully
designed ad for your local newspaper. The key is to keep your
message
out there with repeated advertising
to your customers.
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